Demonstrate how key supply chain concepts are applied throughout the stages of resourcing, product design and development, logistics, and distribution.
Note: ( Using Old Town White Coffee as an example)
As an advisor to OLDTOWN White Coffee, the key to supply chain management concepts is the material and information exchange of the logistics process. All suppliers, service providers, and customers are connected to the supply chain. By organizing the network, upstream and downstream connections, different activities are connected to create value in the form of consumers; products, and services.
Furthermore, there are four management concepts in the supply chain. The first is logistics management. Logistics is the basic supply chain process that helps meet the needs. The main goal of this management is to provide the right products and services at the right time, in the right place. Logistics management is defined as the part of the supply chain management that plans, implements, and controls the starting point, the goods, services, and related information between the endpoints. Whether provided by internal or external suppliers, these managements are necessary to achieve supply chain success.
The second management is supply management. Supply management is mainly to achieve strategic goals in the organization, to understand the source of resources, access, and resource management. For most organizations, in supply management, it necessary to control the materials purchased, as well as finished products, capital equipment-level services, and so on.
Then comes the value chain. The concept of value chain generated in the competitive analysis, mainly by inbound logistics, outbound logistics, operations, marketing and sales, and services. The support of activities is mainly composed of human resource management, technology development, and procurement, which provide value to customers and make profits for enterprises. (Porter, 1985) Understanding the value chain and supply chain is a necessary route to expand a business. The supply chain process is where products and services flow in the same direction, while the value chain generates demand and cash flow from the customer side. (Ramsey, 2005)
The last item is the distribution channel, which is a transaction from the producer to the end-user or consumer goods and services. Organizations can rely on the intermediary of wholesalers and retailers to trade with customers. Nowadays is the era of the developed Internet, using the Internet as a platform for sales more quickly.
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