International Marketing Note part 4 国际营销笔记第 4 部分

 

Term	Definition
Mass Marketing 广泛市场营销	1.Refer to the marketer focus using the same marketing plan (E.g., same product, advertisement) to conduct mass production, mass sales, and mass promotion. 参考营销者重点使用相同的营销计划（例如，相同的产品、广告）进行批量生产、批量销售和批量推广   2.Mass marketing are based on the commonality of the market and ignoring the differences of the market. 大众营销建立在市场的共性之上，而忽略了市场的差异。   3.Marketer try to standardize the product in market and also distribution to influence most extensive market scale. 营销人员试图规范市场上的产品和分销，以影响最广泛的市场规模.   4.Success’s mass marketing could decrease the production and advertising cost to obtain higher profit. Which are also easier to achieve economic scale. 成功的大众营销可以降低生产和广告成本以获得更高的利润。 其中也更容易实现经济规模化。
4P, 6P and 11P of international marketing (Marketing Mix)	4P marketing Mix Price价格 / People 人/ place 渠道 / Promotion促销     6 P Marketing Mix Politics政治 / Public Relations 公共关系 / Price价格 / People 人/ place 渠道 / Promotion促销   11P marketing Mix Probing市场调查/ partitioning 市场划分 / prioritizing 市场优先度 / positioning 定位 / Politics政治 / Public Relations 公共关系 / Price价格 / People 人/ place 渠道 / Promotion促销
Method of payment	·         Documentary collection ·         Open Account ·         Consignment ·         Letter of credit ·         Cash-in Advance