Advantages & Disadvantages of Different type of the Business research method

Survey research  

 

Pros	Cons
Simple to Create	High response failure
Wide accessibility	Possibilities of bias
Low cost	Low accuracy
Convenient in collecting data	Low effective answer
Easy spreading	Unclear and unnecessary information
Multiple channel and sources	Misunderstanding lead to wrong answer

 

 

 

 

Case study research

 

Pros	Cons
Cost saving	Possibilities of bias
Enhance practical in term of data gathering	Time consuming
More diversify and unique understanding	Hard to be categorize
Came from many channels and source	Error in recording and memory.

 

 

Narrative Research

 

Pros	Cons
Easier resonate	Mixed too much personal opinion
Reveals deep truth	Time-consuming
Based on fact and history	Require good narrative skills (such as choosing of the word and sentence use)
Easier to analyze from a different perception	Memory error

 

 

Experimental Research

 

Pros	Cons
More controllable over the variables	Possibilities of bias
Easier identify the cause and effect	Time and cost consuming
Provide more complete information	Subject to human errors.
More practicality in different fields	Easily influence by environment