3 ways to maintaining Brand Consistency

To maintain brand consistency, companies should enhance their brand characteristics by choosing the most suitable characteristics for their brand and enhancing them specifically to improve association and resonance between consumers and the brand.

为保持品牌一致性，企业应通过选择最适合其品牌的特征并有针对性地增强它们来增强其品牌特征，以改善消费者与品牌之间的关联和共鸣。

Furthermore, companies should create brand guidelines. guidelines help the company to explain the operation and clarify rules and unify the lament. For example, the tone, voice, logo, color palette, etc.

此外，公司应制定品牌指南。 指引帮助公司解释运作，明确规则，统一哀叹。 例如，音调、声音、标志、调色板等。

Besides that, companies could create a supervising team or specific the test standard. It was used to ensure the employee could follow the guidelines accurately and correctly, and identify any issues at an early stage to prevent problems expansion.

除此之外，公司可以建立一个监督团队或指定测试标准。 它用于确保员工能够准确、正确地遵循指导方针，并及早发现任何问题，以防止问题扩大。