Core benefit level
The first level of meaning for a product would be the core benefit level. It refers to how products fulfill the basic needs and solutions provided to the consumer. For example, the power bank is mainly needed to store the power electricity for consumer ‘ gadget recharging purposes.
产品的第一层意义是核心利益水平。它是指产品如何满足提供给消费者的基本需求和解决方案。例如，移动电源主要用于存储电力，以供消费者的小工具充电。
Generic product level
The second level would be the generic product level. This level refers to the other basic characteristics that are necessary for the functioning of the product. For example, a power bank should be able to recharge while the electricity inside has been finished, also support and be compatible with different types of cable for specific use.
第二个层次是通用产品层次。该级别是指产品运行所必需的其他基本特征。例如，移动电源应该可以在内部用完电的情况下进行充电，还可以支持并兼容不同类型的电缆以用于特定用途
Expected product level
The next level will be the expected product level. It refers to the expectation of the product from the consumer perspective, which means that the consumer wants to have more than just that. For example, consumers expect the power banks are having a larger capacity and long-lasting use in terms of durability.
下一个级别将是预期的产品级别。它是指从消费者的角度对产品的期望，这意味着消费者想要拥有的不仅仅是这些。例如，消费者期望移动电源在耐用性方面具有更大的容量和更持久的使用时间。
Augmented product level
Fourth, it was the augmented product level. At this level, it refers to the additional feature or benefit that could be provided to the consumer to acquire advantages and differentiation purposes. For example, power bank sellers provide free delivery or some after-sales services to their customers.
第四，是增强的产品层次。在这个层面上，它是指可以提供给消费者以获得优势和差异化目的的附加功能或利益。例如，充电宝卖家为其客户提供免费送货或一些售后服务
Potential product level
The fifth level will be the potential product level. At this level, businesses are trying to figure out the future possibilities of product development and potential. For example, the power bank would be tiny as a pen drive, and could even be recharged with a solar panel.
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