|
Chapter 2 |
|
|
Importance of Stakeholder
Relationship with business |
·
Education (knowledge and intelligence) ·
Effective decision making ·
Trust ·
Less risk ·
Accountability ·
Cost-saving ·
Priority ·
Easier to access information. ·
Higher loyalty ·
Higher attractive |
|
Who is
stakeholder? Example of
stakeholder Type of Stake
holder |
Primary
stakeholder ·
essential for the company to survive. ·
Customer / employee / investors / government /
agencies Secondary
stakeholder ·
Not essential for the company survive. ·
Media / special interest groups / trade association |
|
Regulations to Guarantee
employee rights. (example) |
·
Age discrimination in employment act of 1967 ·
Occupational safety and health act of 1970 ·
Equal pay act of 1963 ·
Title VII of the civil right act of 1964 ·
Americans with Disability act of 1990 |
|
4 level of
social responsibility |
·
Economic ·
Legal ·
Ethical ·
philanthropic |
|
Corporate social
responsibility 企业社会责任 |
Corporate social is requiring the corporate in
addition to considering their own business, financial and operating
condition, profit, corporate should also consider and take responsibility to
consumer, communities, and also the environment. Even more, CSR are asking the
corporate to put Social responsibility beyond the traditional concept
which is profit aiming and pay more attention and emphasize the contribution
to the society and environment. |
|
Corporate
Citizenship |
Corporate citizen
is describing and referring the responsibilities, contribution of the
organization, business, corporation to the social and environment. 企业公民描述并提及组织，企业，公司对社会和环境的责任，贡献。 Behavioral of
corporate citizens: ·
Voluntary contribution ·
Fair trade ·
Environment protection ·
Protection of employee’s right ·
Consumer right protection ·
……. |
|
Component
Of corporate social responsibility |
·
Economic responsibility ·
Legal responsibility ·
Ethical responsibility ·
Discretionary responsibility |
|
Corporate Social
Responsibility to different stakeholder |
·
To shareholders: Rise in share price ·
To labor: job stability, higher wages, opportunity
for improvement ·
To the government: support government call and policy ·
To creditors: comply with the terms of contracts. ·
To suppliers: guarantee the time of payment. ·
To consumers: guarantee the value of the product,
payment method. ·
To the community: the responsibility to protect the environment. ·
To competitor: fair competition ·
To associations: supporting for activities. ·
To special interest groups: support urban
construction, a fair opportunity to disabled people |
|
Example of
Ethical companies |
·
IKEA (paper packaging, reuse) ·
DELL ·
Xerox ·
…… |
|
|
|
More Info:
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