Evaluate the changes Subway is making to its marketing strategy in the United States and around the world. 评估赛百味对其在美国和世界各地的营销策略所做的改变。
In recent years, fast food has become a norm for locations with high populations, especially in the urban city area, fast food has become one of the most popular foods for a busy life. Subway is taking this chance, and quickly developing and expanding its stores through franchising. Besides that, subway is first implemented a differentiation strategy and made its own brand to be unique which is emphasize healthy food but also fast food which is different from other competitors such as KFC. In this case, Subway is successful in terms of product strategy which also brings itself more competitive power in the market.
近年来，快餐已成为人口密集地区的常态，尤其是在市区，快餐已成为忙碌生活中最受欢迎的食物之一。赛百味正是以此为契机，通过特许经营迅速发展和扩张门店。除此之外，地铁首先实施差异化战略，打造自己的品牌，既强调健康食品，又不同于肯德基等其他竞争对手的快餐。在这种情况下，赛百味在产品战略上是成功的，这也为自己带来了更多的市场竞争力。
In terms of Pricing also, Subway is using more premium pricing. By providing consumers with fresh ingredients to a pursued consumers are willing to pay for the higher price. This is because the marketing slogan has led the consumer mind to think that fresh ingredient is expensive but bring health and it will be worth it. This has been successful in differentiating the price of the subway in the fast-food industry.
在定价方面，赛百味也在使用更高的定价。通过向愿意支付更高价格的追求消费者提供新鲜食材。这是因为营销口号已经让消费者认为新鲜食材昂贵但带来健康，这是值得的。这在快餐行业的地铁价格差异化方面取得了成功。
Besides that, to attract the consumer and bring out its own advantages, Subway is quite focused on its advertising slogan. For example, eating fresh is one of them. Subway is emphasized on the use of a suitable slogan to enhance the impression of the “Subway” Brand to be associated with high-quality, fresh, and healthy food. In this case, it could be good in providing market segmentation for the subway’s consumers.
除此之外，为了吸引消费者，发挥自己的优势，赛百味也非常注重广告宣传语。例如，吃新鲜就是其中之一。赛百味强调使用合适的口号来提升“赛百味”品牌与优质、新鲜、健康食品相关的印象。在这种情况下，它可以很好地为地铁消费者提供市场细分。
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