Time until today, Subway has more than 40 thousand stores around the world. This has proven that the marketing of the subway is successful. Through the franchising entry mode, Subway has successful step into the global market which also provide Subway a huge scale of the market and potential consumers at the very early stage with less cost. This has built up the most suitable fundamental and platform for the subway’s further marketing strategy.
时至今日，赛百味在全球拥有4万多家门店。这证明了地铁的营销是成功的。通过特许经营的进入模式，赛百味成功进军全球市场，也为赛百味提供了巨大的市场规模和早期的潜在消费者，而且成本更低。这为地铁进一步的营销战略奠定了最合适的基础和平台。
After Subway got into the global market, Subway has positioned its product with one of the most resonance slogans to relate to health and freedom. For example, Subway has set up many advertisings slogan such as the “Eat Fresh refresh”, “make it what you want”, etc. Subway has used the slogan which can fully show the benefit of its product which is also in line with the strategy.
赛百味进入全球市场后，赛百味将其产品定位为与健康和自由相关的最能引起共鸣的口号之一。比如赛百味就设立了许多广告语，如“新鲜吃新鲜”、“做你想要的”等。战略。
In this case, it has become the first choice of those consumers that prefer healthy food. This has brought Subway the advantages of differentiating Subway from other fast-food restaurants such as KFC and Mc Donald’s. This was helpful for the subway to target and segment the type of consumer. For example, most of the younger generation are very considerate about healthy food and low calories food for losing weight.
在这种情况下，它成为了那些偏爱健康食品的消费者的首选。这给赛百味带来了区别于肯德基、麦当劳等其他快餐店的优势。这有助于地铁定位和细分消费者类型。例如，大多数年轻一代对于减肥的健康食品和低热量食品都非常体贴。
In order to provide health and customization to their consumer, subway has also adapted its supply chain to fit with the advertising slogan. Due to this reason, Subway always put the freshness of ingredients as the first priority to serve the consumer. Subway’s worker also allows its consumer to choose the ingredient, and the sandwiches will be made in a short time just Infront of the consumer themselves. Subway has provided suitable training to their work from order to making of the sandwiches to shorten consumer waiting time.
为了向消费者提供健康和定制服务，地铁还调整了供应链以适应广告口号。正因如此，赛百味始终把食材的新鲜度作为服务消费者的第一要务。赛百味的工作人员还允许其消费者选择成分，三明治将在很短的时间内就在消费者面前制作出来。赛百味为他们从订购三明治到制作三明治的工作提供了适当的培训，以缩短消费者的等待时间。
Subway has also conducted relationship marketing, which purposely builds up a long-term relationship with the consumer. To do this, subway has emphasized good services to their consumer, and show the making process of the sandwiches in Infront of consumers to obtain trust and credibility from consumers. In fact, Subway has been helping fat customers to lose weight to 84kg in 1 year by eating the subway. At that time, this behavior has attracted a lot of fat customers to Subway.
赛百味还进行了关系营销，有意与消费者建立长期关系。为此，地铁强调了对消费者的良好服务，并将三明治的制作过程展示在消费者面前，以获取消费者的信任和信誉。事实上，赛百味一直在通过吃地铁帮助一位肥胖的顾客在 1 年内将体重减至 84 公斤。当时，这种行为已经为赛百味吸引了不少胖顾客。
0 comments: