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Term |
Definition |
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Marketing Myopia 营销近视症 |
A phenomenon that usually appear on the enterprise
lack of experience which refer to the misjudgment about the industrial
environment and direction of development. 企业缺乏经验通常出现的一种现象，是指对产业环境和发展方向的误判。
Commonly cause by some reason: ·
Increasing of population will automatically form a
bigger market for them. 人口的增加会自动为他们形成更大的市场。 ·
Think their product don’t have substitute 认为他们的产品没有替代品 ·
Believing large-scale production (economics of
scale) could help them to defeat their competitor. 相信大规模产品（规模经济）可以帮助他们击败竞争对手。 ·
They too focus on how to improve the product itself,
and believe that if product was good, consumer will come itself 过于关注如何改进产品本身，并相信如果产品好，消费者会自己来
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Country Origin Effect 原产国效应
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Country of origin is referred to where is the
product itself are made from, usually will be tag with “made in”. It also
been known as Country-of-origin effect (COE). It would actually bring impact
to the product image itself from different perspective especially the
quality. This concept related with: 原产国是指产品本身是从哪里制造的，通常会标有“制造地”。 它也被称为原产国效应（COE）。 它实际上会从不同的角度对产品形象本身带来影响，尤其是质量。
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Origin country value ·
Country reputation ·
Country technology ·
Country education level ·
Country income level ·
Country policy and regulation
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Guild line to support developing of strong brand.
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Position of the product and brand (e.g., Lexus) ·
Enhance Consumer experience ·
Build strong relationship and communication ·
Know your consumer ·
Ensure product quality worth with price ·
Create resonance and improve strong awareness
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