Despite a slowdown in global fast-food consumption, Subway continues to be a success story. Justify 5 reasons for its success?
尽管全球快餐消费放缓,赛百味仍然是一个成功的故事。 证明其成功的 5 个理由?
unique business operation model
- Subway has made a unique business operation model, which shows the making process in Infront of the consumer that provides trust and credibility to the consumer.
赛百味打造了独特的商业运营模式,将盈方的制作过程展现在消费者面前,为消费者提供信任和信任。
brand characteristics
- Subway has different brand characteristics compared with other fast-food restaurants that focus more on health and customization food that actually differentiate Subway from other fast-food restaurants.
赛百味与其他快餐店相比具有不同的品牌特征,这些快餐店更注重健康和定制食品,这实际上是赛百味与其他快餐店的区别。
entry mode
- Subway has used the appropriate entry mode to enter the market, which is franchising, also that subway initially lower franchise fees which helps the subway grow faster.
地铁采用合适的进入模式进入市场,即特许经营,也就是地铁初期较低的特许经营费,帮助地铁更快发展。
product type
- High potential of product type provides consumer variety of solving and allows product customization.
产品类型的高潜力为消费者提供多种解决方案并允许产品定制。
ingredient freshness
- Subway always tries to maintain its ingredient freshness, which enhances the user impression about health to obtain credibility and preference from consumers.
赛百味始终努力保持其成分的新鲜度,从而增强用户对健康的印象,从而获得消费者的信任和偏好。
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