Describe Three (3) Advantages of Global Marketing Programs and strong brand

Having a strong, recognizable brand that has a consistent identity throughout your marketing activities, helps you to differentiate yourself from competitors within the marketplace. Describe Three (3) Advantages of Global Marketing Programs

Global marketing is the best choice of marketing in most cases due to its population. Marketing on a global scale could provide a huge amount of audience and access to more potential customers. In this case, the marketing could be more effective and efficient in terms of accessibility. Due to this fact, global marketing is much better than local marketing to improve the visibility of the brand itself on a global scale.

由于人口众多，全球营销在大多数情况下是营销的最佳选择。全球范围的营销可以提供大量的受众和接触更多潜在客户的渠道。在这种情况下，营销在可访问性方面可能会更加有效和高效。由于这个事实，全球营销比本地营销要好得多，以提高品牌本身在全球范围内的知名度。

While having higher awareness in the global market, it would also mean the increasing potential profit and sales that bring to the company due to more consumers getting to know about your brand, willing to test, and becoming loyal to your brand to create sustainable profit.

在全球市场拥有更高知名度的同时，也意味着更多的消费者了解您的品牌、愿意测试并忠于您的品牌以创造可持续的利润，从而为公司带来的潜在利润和销售额增加。

Furthermore, the increasing number of consumers would also increase the company's competitiveness in the global market. This is because that number of consumers also means market power and market share, which allow the company to have an influence on price setting, product definition, etc. For example, HTC is the first introducer of multiple cameras on the smartphone market and redefines the field of photography and camera of a smartphone. Till today, multiple cameras have become fundamental requirements for a good smartphone.

此外，消费者数量的增加也将提高公司在全球市场的竞争力。这是因为消费者的数量也意味着市场力量和市场份额，这使得公司能够对价格设定、产品定义等产生影响。例如，HTC 是智能手机市场上第一个引入多摄像头的公司，重新定义了智能手机市场。智能手机的摄影和相机领域。时至今日，多摄像头已经成为一款好的智能手机的基本要求。