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case study - Jaguar's Passage to India Question 3 with answer (chinese translation)

Jaguar recently launched a new compact luxury crossover, the E-Pace, whose price tops out at nearly $50,000. Observers expect it to be a high-volume, profitable addition to the Jaguar lineup. What are the prospects for its success?



Despite the fact that most observers believe Jaguar is late to the electric vehicle market. In this market, Tesla is the dominant player. Despite Jaguar's strong ties to its British roots, the first generation I-Pace is built in an Austrian factory owned by Magna, a Canadian automaker. As a result, the reason that they can be successful is simple: Jaguar's manufacturing operations in the United Kingdom are currently at full or 100 percent capacity.
尽管大多数观察家认为捷豹在电动汽车市场上迟到了。在这个市场上,特斯拉是主导者。尽管捷豹与其英国根源有着密切的联系,但第一代 I-Pace 是在加拿大汽车制造商麦格纳 (Magna) 拥有的奥地利工厂制造的。因此,他们能够成功的原因很简单:捷豹在英国的制造业务目前处于满负荷或 100% 产能。


The Jaguar E-Pace has the feel of a turbocharged hot hatchback. It eagerly claws its way around corners, the all-wheel-drive system keeping things planted. Although not as sharp as the F-Pace, the steering feel is excellent for the segment.
Jaguar E-Pace 具有涡轮增压热掀背车的感觉。它急切地在角落里爬行,全轮驱动系统保持稳定。虽然不像 F-Pace 那样锐利,但转向感非常适合该细分市场。


While the suspension is clearly intended to betray the E-sporting Pace's intentions, it still manages to dampen bumps and undulations. You’ll still feel them, but thanks to the short wheelbase and good dynamics, they won't throw the car off or send a shiver up your spine.
虽然悬架显然是为了背叛 E-sporting Pace 的意图,但它仍然设法抑制颠簸和起伏。您仍然会感觉到它们,但由于轴距短且动力良好,它们不会让汽车掉下来或让您的脊椎发抖。


Furthermore, the powerful four-cylinder engine is also well-suited to the job. Although it lacks the noise and showmanship of Jaguar's V-6s, it still produces 246 horsepower and 269 pound-feet of torque. Thanks to one of the best nine-speed automatic transmissions on the market, power is always available, making the E-Pace feel ready to rock wherever you are. There's plenty of power to have a good time, but not so much that the chassis gets irritated. The E-Pace achieves an excellent balance.
此外,强大的四缸发动机也非常适合这项工作。尽管它缺乏捷豹 V-6 的噪音和表现力,但它仍能产生 246 马力和 269 磅英尺的扭矩。得益于市场上最好的 9 速自动变速箱之一,动力始终可用,让 E-Pace 无论您身在何处都可以随时摇摆。有足够的力量来度过愉快的时光,但不会让底盘受到刺激。 E-Pace 达到了极好的平衡。


The Jaguar E-Pace is the most attractive compact SUV ever. Normally, although I believe that beauty is in the eye of the beholder, the baby Jag's incredible design is undeniable. Making a small SUV appealing is extremely difficult. Front-wheel drive architectures, short wheelbases, and tall roofs all defy the low-and-long designs we associate with high-end automobiles. Jaguar, on the other hand, pulled it off, creating a car that looks great in photos and is absolutely stunning in person.
Jaguar E-Pace 是有史以来最具吸引力的紧凑型 SUV。通常情况下,虽然我相信美丽是在旁观者的眼中,但婴儿 Jag 令人难以置信的设计是不可否认的。使小型 SUV 具有吸引力是极其困难的。前轮驱动架构、短轴距和高车顶都违背了我们与高端汽车相关的低和长设计。另一方面,捷豹成功了,创造了一辆在照片上看起来很棒而且在人面前绝对令人惊叹的汽车。


Then, there's Jaguar's stylish cabin design, which can be found across the company's lineup. The interior is bathed in light appreciation to a panoramic roof, and the seats are attractively upholstered in soft leather. The interior of the E-Pace is made larger by quilted leather and a bright design.

然后是捷豹时尚的客舱设计,可以在公司的产品阵容中找到。内饰沐浴在对全景车顶的轻欣赏中,座椅采用柔软的皮革装饰,极具吸引力。 E-Pace 的内部空间更大,采用绗缝皮革和明亮的设计。



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