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Term |
Definition |
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Channel selling |
Single Channel单渠道 About 1990 to year1999. Many of the physical store
been build. Cost has been highly increasing include rents, labor cost and so
on. Profit is low. 大约
1990 年到 1999 年。 许多实体店已建成。 成本一直在大幅增加，包括租金、人工成本等。 利润很低。
Multi-channel多渠道 About year 2000 to 2011. The combination sales from
online stores and physical store. Management is difficult in term of
diversity in price, promotion and so on. 大约2000年到2011年。网上商店和实体商店的组合销售。 价格、促销等多样化，管理难度大。
Omni-channel全渠道 Refer to the weakened of physical store, and the
strengthen of the online store. It also focuses on the combination use of all
potential channel, portfolio to create most effective marketing. For example,
email. Facebook social media, radio and so on. 指实体店的弱化，以及网店的加强。 它还侧重于组合使用所有潜在渠道、产品组合来创建最有效的营销。 例如，电子邮件。 Facebook 社交媒体、广播等。
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Performance of
Channel |
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Response time to consumer ·
Product availability ·
Product Variety ·
Consumer experience ·
Order visibility ·
Time usage to market ·
Logistically ·
Cost usage ·
Efficient Funds transfer ·
Returnability ·
Facilities and infrastructure
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Factors affect
sourcing Decision |
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Locations ·
Quantity and quality ·
Responsiveness/ elasticity/ and scalability ·
Landed cost到岸成本 ·
Capability ·
Financial ·
After sales service / value-added services ·
Communication ·
Rule and regulation ·
Relationship
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6 factor that
influence supply chain network design decision |
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Overall cost ·
Market segmentation ·
Demand and supply ·
Culture ·
Rule and regulation ·
Economy policy ·
Technology |
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Four Phase in
Network design decision framework. |
PHASE 1 Supply chain strategy Develop the firm competitive strategy, forecast
future plan based on the capability of the company. 制定公司竞争战略，根据公司能力预测未来计划。
PHASE 2 Regional facilities configuration Predict the demand and supply of area, calculate
overall cost and potential competitor, risk and so on. 预测区域的供需情况，计算总体成本和潜在竞争者、风险等。
PHASE 3 Desirable sites Investigate and identify the potential location that
fit up with the need of the supply chain such as hard or soft infrastructure
requirement. 调查并确定适合供应链需求的潜在位置，例如硬或软基础设施要求。
PHASE 4 Location Choice and market allocation 位置选择和市场分配
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