Different type of brand building activities and its simple explaination with chinese trasnlation

Brand Salience品牌显着性

Brand salience is similar to awareness but a little bit different. brand awareness talks about how much consumers recognize the brand. Brand salience is more to how much people recognize the brand and take it into consideration while choosing and purchasing the product.

品牌显着性与知名度相似，但略有不同。品牌知名度是指消费者对品牌的认可程度。品牌显着性更多的是人们在选择和购买产品时对品牌的认可程度和考虑程度。

Brand Performance

Brand performance is related to the function and physical characteristics of the brand itself which include reliability, satisfaction, etc. It was about how the brand’s product and services meet consumer needs, and the feedback, and rating from consumers.

品牌表现与品牌本身的功能和物理特性有关，包括可靠性、满意度等。它是关于品牌的产品和服务如何满足消费者的需求，以及消费者的反馈和评价。

Brand Imagery品牌形象

The view of the consumer to the brand itself could be much different based on demographic factors such as age, gender, religion, etc.  It could also be affected by brand history and user experience. In this case, usually, long-lasting brands are more credible to the consumer.

消费者对品牌本身的看法可能会因年龄、性别、宗教等人口因素而有很大不同。它也可能受到品牌历史和用户体验的影响。在这种情况下，通常来说，经久耐用的品牌对消费者来说更可信。

Brand judgments品牌判断

It was about consumers' own opinion of the product, and how consumers evaluate, analyze, and judge the brand including with product and services.

它是关于消费者自己对产品的看法，以及消费者如何评价、分析和判断品牌，包括产品和服务。

Brand Feelings品牌情怀

Refer to how consumers think and feel about the brand and respond to the brand. It could be warm, safe, respectful, fun, etc. 

指消费者对品牌的看法和感受以及对品牌的反应。它可以是温暖的、安全的、尊重的、有趣的等。

Brand Resonance品牌共鸣

Brand resonance refers to the shared emotions and feelings that appear between the consumer and brand, which increase the consumer's purchase intention to that brand and think that brand as something special for them. It was more focused on bringing users and brands closer and creating close relationships.

品牌共鸣是指消费者与品牌之间出现的共同情感和感受，从而增加了消费者对该品牌的购买意愿，并认为该品牌对他们来说是特别的东西。它更专注于拉近用户和品牌的距离并建立密切的关系。

Brand-Building Implications品牌建设的意义

There are a few implications of brand building, which is that a brand should have richness and duality, and not take shortcuts. Even so, consumers own the brand, and it was the point to create and enhance the brand resonance

品牌建设有几个含义，那就是品牌应该具有丰富性和二元性，而不是走捷径。即便如此，消费者拥有品牌，创造和提升品牌共鸣才是重点