Explain five (5) marketing advantages of strong brands?

Firstly, a strong brand is the best tool to create brand loyalty. While the brand is strong enough and stays longer, it is able to retain the consumer to stick to your brand’s product and services. In this situation, the strong brand will directly increase the market share of the company.

首先，强大的品牌是建立品牌忠诚度的最佳工具。虽然品牌足够强大并且持续时间更长，但它能够留住消费者坚持使用您品牌的产品和服务。在这种情况下，强势品牌将直接增加公司的市场份额。

Secondly, strong brands are actually increasing the marketing communication effectiveness. When a strong brand came out with a new product, it does not need to invest too much in promoting advertising, the brand itself would spread the information to the fans, website, and social media.

其次，强势品牌实际上正在提高营销传播的有效性。当一个强势品牌推出新品时，不需要在宣传上投入太多，品牌本身就会将信息传播给粉丝、网站和社交媒体。

Third, strong brands are able to bring the company larger margins. Based on the brand equity concept, brands are intangible assets that actually have value. A strong brand could add additional value to the product and services. For example, the APPLE company.

第三，强势品牌能够为公司带来更大的利润空间。基于品牌资产的概念，品牌是具有实际价值的无形资产。强大的品牌可以为产品和服务增加附加价值。例如，苹果公司

Fourth, strong brands are tools for the marketer to build the market entry barrier and prevent threats to the new entry. Since the brand gets stronger, the consumer will increase and hold more market share. In this case, the market would be more saturated to refuse new entries.

第四，强势品牌是营销人员构建市场进入壁垒、防范新进入威胁的工具。由于品牌变得更强，消费者将增加并持有更多的市场份额。在这种情况下，市场会更加饱和以拒绝新的进入。

Fifth, a strong brand is more stable and less vulnerable to the market crisis, and competitive marketing actions. Since the strong brand gives a kind of protection for the business due to its consumer credibility and loyalty. In this case, the effect from competitors would be minimized. 

第五，强势品牌更稳定，更不易受到市场危机和竞争性营销行动的影响。由于强大的品牌因其消费者的信誉和忠诚度而为企业提供了一种保护。在这种情况下，竞争对手的影响将被最小化。