Explain following customizing marketing mix elements in local markets for global brands?

Product Strategy产品策略

What adaptation does a product need to have to obtain competitiveness in the global market, such as differentiation, segmentation, positioning, etc. It was about how products solve and fit consumer needs.

一个产品需要做什么样的适配才能在全球市场上获得竞争力，比如差异化、细分化、定位等，就是产品如何解决和契合消费者的需求。

Communication Strategy沟通策略

How do you transfer the information and message to your consumer? It could be in visual communication, written language, social media, and etc. It was also about your advertising effectiveness in the global market.

您如何将信息和消息传递给您的消费者？ 它可以是视觉传达、书面语言、社交媒体等。这也与您在全球市场上的广告效果有关。

Distribution Strategy分销策略

The product can reach the consumer, which also means the accessibility of the product or service to your target market. It could be direct or indirect, through wholesalers, retailers, etc. For example, Dell uses direct distribution to sell their product to the end-user directly.

产品可以到达消费者手中，这也意味着产品或服务对您的目标市场的可及性。 它可以是直接的或间接的，通过批发商、零售商等。例如，戴尔使用直接分销将其产品直接销售给最终用户。

Pricing Strategy定价策略

How should the price be adapted based on the different types of currency and economic situation? It could be market penetration pricing, price skimming, etc. 

应如何根据不同类型的货币和经济状况调整价格？ 可能是市场渗透定价、撇脂定价等。