Explain three (3) examples of primary research and two (2) secondary research.

Before marketers ever plan to implement guerrilla marketing, they need to conduct small-scale research to determine important information. Explain three (3) examples of primary research and two (2) secondary research.

Primary research refers to the first direct access to the data. It means that the researcher needs to access the sources of information. For example, an interview is also a type of primary research because it could be face-to-face communication or peer-to-peer communication. Moreover, the survey is also one type of primary research. The survey could be done by the company or hire another company to implement the survey by paying the cost. Other than that, the comment on the website or app can be counted as primary research too as it is direct communication between the company and the customer.

初级研究是指第一次直接访问数据。 这意味着研究人员需要访问信息来源。 例如，访谈也是一种初级研究，因为它可以是面对面的交流或点对点的交流。 此外，调查也是初级研究的一种。 调查可以由公司进行，也可以通过支付费用聘请另一家公司进行调查。 除此之外，网站或应用程序上的评论也可以算作初步研究，因为它是公司与客户之间的直接沟通。

Secondary research refers to the second-hand information that is collected from other researchers and it does not have direct access to the sources of information. For example, the data and information collected from articles, encyclopedias, and the news could not be counted as primary research because it was second-hand data from other researchers so it was secondary research.

二次研究是指从其他研究人员那里收集的二手信息，它无法直接访问信息来源。 例如，从文章、百科全书、新闻中收集的数据和信息不能算作一手研究，因为它是其他研究人员的二手数据，所以它是二手研究。