D2
Produce a critical evaluation of the international market context, including
insight into how organizations should adapt their marketing strategies for
various markets.
Nowadays, Globalization is a great unstoppable trend
that leads to the world market. This makes almost most of the company are
trying to engage and expand the business to the foreign market and go
internationally to increase the profit and gain more market share. Actually, globalization is a change but also is a
risk, this was because the globalization market was related to so many
factors, and this has made the global market situation is so much complex
compared to the local market. To expand the market to the globalization need to
consider with so many elements such as the legislation of a country, tax of a
country, country buying power, and especially the culture of the people in
those countries and so on. All of this has increased the difficulty of a company
to engage its business internationally.
When an organization wants to expand its business to
globalization, there have a few important factors in considering. Firstly, globalization needs higher financial support.
The organization should organize the specialty group to research the target
market first to collect the market data such as customer demand, customer
buying power, trend, material, supply and so on to analyze which type of the
market it was. After that, the organization
should decide what strategies should use, and what type of product should main
in the foreign market to attract the customer and start to choose the entry
mode that most suitable with the organization's advantage and situation.
After the research, the organization should adopt the product based on the culture data from
the aspect of the language, rule, and so on. This will make the product have
the ability to attract foreign customers to buy the product to try for the
first time. Second, the organization should do some advertising or promotion
based on the culture, acceptability, and comprehension of the people is its
high context culture or low context culture and create a more suitable promote
method. This shall make the promotion become more effective.
Other than that, the
organization can use the market penetration strategy to enter the new
market at a lower price to attract more customers to try the product first time
and increase the recognition of the product easily. After that, quickly adapt the product based on the
customer data and make the customer
have to depend and cultivate the habit to buy the same product to produce loyal
customers. This shall be giving more convenient to the organization to
expand its business to a new market and build the fundamentals quicker in the
new market.
References
Adams, R. (2017, Sep 12). 10 Marketing Strategies
to Fuel Your Business Growth. Retrieved from entrepreneur:
https://www.entrepreneur.com/article/299335
Anastasia. (2015, Sep 2). Factors to Consider For
International Marketing. Retrieved from cleverism:
https://www.cleverism.com/factors-to-consider-for-international-marketing/
BARONE, A. (2019, Oct 7). investopedia.
Retrieved from Marketing Strategy:
https://www.investopedia.com/terms/m/marketing-strategy.asp
Srivastava, A. (2019, Oct 22). Marketinglesson.
Retrieved from International Marketing – Definition and Examples:
https://marketinglessons.in/international-marketing-definition-examples/
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