Definition of Brand experience scale include type and example with chinese translation

 

Term	Definition	Example
Sensory 感官体验	Refer to the impact, feeling, and the impression that is created and received by the sense of people which is eyes, mouth, nose, ears, and body while interested in the environment. （touch, listen, looking, taste……） 指人与环境互动时，眼、口、鼻、耳、身等感官所产生和受到的影响、感觉和印象。 （摸、听、看、尝……）	Feel happy while eating sweets, seeing nice colors and shapes, and relaxing while listening to music. 在吃甜食的同时感到快乐，看见好的颜色和形状，在听音乐时放松。
Affective 情感体验	Refer to the feeling and mood that appear while the element overlaps with a certain story or memory impression 指当元素与某个故事或记忆印象重叠时出现的感觉和情绪	For example, the darkroom makes people afraid, while painting is having a story and sell at a high price. 比如暗房让人害怕，但绘画拥有了故事而卖出了高价
Behavioral 行为体验	Refer to the experience while conducting specific physical actions, behaviors while using the element. 指在使用元素时进行特定物理动作、行为时的体验。	Good racket improves the ability to play badminton well, graphic tablet good for drawing.  好的球拍可以提高打羽毛球的能力，绘图板适合画画。
Intellectual 思维体验	Refer to the stimulation of thinking and mental progress happen while the consumer is using the element. 指消费者在使用该元素时对思维和心理进步的刺激。	Magic blocks and puzzles stimulate my curiosity and to think about how to solve the games. 魔法积木和谜题激发了我的好奇心并思考如何解决游戏。
Achievement 成就体验	Refer to the feeling of superiority and affirmation after finishing and achieving something. 指完成某事并取得成就后的优越感和肯定感。	Play so hard to obtain the best achievement and status in video games. 努力玩以获得视频游戏中的最佳成就和状态。
Relational 关系体验	Refer to the feeling appear while improvement of social status and presence by meeting more people and strengthening relationships. 指通过结识更多的人，加强人际关系，在提高社会地位和存在感的同时出现的感觉。	Obtain more attention and like in the social media or community and forming of social identity. 在社交媒体或社区中获得更多关注和点赞，形成社会认同。