Aravind is an eye care hospital that been founder by Dr. Govindappa Venkataswamy in the year of 1976. There is just a small hospital that only has 11 beds in India. At that time, it may be found that there is no entrepreneur who was focus on the cataract problem, this is also why Dr. V is choosing to create the Aravind eye hospital.
It can be seen that in the year of 1976,
they are less competitor for the creation of the Aravind eye hospital in the
ophthalmology business. When Aravind engages in the ophthalmology business, it
has a low competitive market which also means that Aravind eye hospital at that
time is still no popular and no position in the competitive marketplace.
However, until today Aravind has starting to become a huge enterprise, and
slowly come to people’s vision, the competitor also starts to value the
Aravind.
Based on the information get on the
internet, it can find that Aravind has a few of the top competitors, which were
Narayana Health, Vasan eye care, Agarwal’s Hospital, and so on. For example,
Narayana Health is a specialty eye care hospital that established in the year
of 1982. It was located at Srirampuram, Bangalore. Compare with Aravind,
Narayana's health and other competitor are more prefer and focus on paying
users, but Aravind is a social entrepreneur so it will more focus on the poorer
and free users.
Aravind is also having a better
reputation among all levels of income of the people because of having the free-of-charge services. This is because Aravind eye hospital has a low cost of
operation compared with other competitors and trained the own excellent good
staff. However, Aravind eye care hospital is generating less profit which also
causes that there is less salary payment for the worker compare with other eye
care hospitals. Other than that, Aravind is failed to offer a better incentive
plan for its worker.
Based on all the points, it can be
found that Aravind is likely domination among lower and also the middle-income
group, but it was not too famous for the high-income group. This is because
Aravind is likely a charity social entrepreneur, with little profit, it makes
the Aravind become hard to acquire advanced technology and equipment to
engage in the high-income high-quality market.
As a conclusion, here is some of the
suggestion is recommended to the Aravind eye hospital to improving. Firstly,
Aravind eye hospital was a family business, most of the management-employee
where family members, so it suggests that Aravind should accept more management
talent from outsiders but not only the member inside the family. Second,
Aravind needs to find a solution to improve the welfare of labor and hike up
the labor salary. To make a business sustain, it was no matter with how success
does a company do before, it was always about how an entrepreneur effort just
like Aravind and other company, even there is very successful now, there are
still finding the way to improve themselves as well as they can.
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