Preface前言
Innovation is an important element for every company to sustain their
business and product in the market. Every company is developing their own
technique and method to create and innovate their business to prove as well to
stay competitive. However, there is always a misconception about innovation
which is innovation is equal to the latest and newest technology. In fact, this
was not totally wrong too, but not fully correct, the latest technology was one
of the solutions but not the only solution.
创新是每家公司在市场上维持业务和产品的重要因素。每家公司都在开发自己的技术和方法来创造和创新他们的业务，以证明以及保持竞争力。然而，对于创新总是存在一种误解，即创新等于最新的技术。事实上，这也不是完全错误，而是不完全正确，最新的技术是解决方案之一，但不是唯一的解决方案。
Maximize Resources Usage
最大限度地利用资源
Straight to the point if a company
wants to get innovative. It needs to get used to the full resources of the company. For
example, the human resources such as the markers, assistant, designers and so
on. This is because that every people have their own perspective and view, it
may look on a thing with a different aspect and have different feedback and
suggest. This will be very helpful for a company to become creative and
innovative. This method is also very effective to help the company and single
person to break their limitation and think out of the box.
直截了当地说，如果一家公司想要创新。它需要充分利用公司的资源。例如，标记、助理、设计师等人力资源。这是因为每个人都有自己的观点和看法，可能会从不同的方面看待一个事物，会有不同的反馈和建议。这将非常有助于公司变得富有创造力和创新精神。这种方法对于帮助公司和单身人士打破局限，跳出思维定势也非常有效。
Know your customer
了解你的客户
Other than that, if a company
want to be innovative, the company should also get know to their customer too. The company should always take care of their customer feedback include existing customers or new customers. Customer as to the buyer and users of the product usually have
their own judging with the product, the customer needs and wants would be the most suitable and good guideline for the company to innovate and adapt the
product to fit with the expectations of the market.
除此之外，如果一家公司想要创新，公司也应该了解他们的客户。公司应该始终照顾他们的客户反馈，包括现有客户或新客户。客户对于产品的购买者和使用者通常对产品有自己的判断，客户的需要和想要的将是公司创新和调整产品以适应市场期望的最合适和最好的指南。
Analyzing and comparing
分析与比较
Besides that, another method
for the company to become innovative will be comparing and analyzing. The
company should not only focus on its own product but also need to look after
other products from competitors too. From seeing and research other products
in the market or from the competitor, analyze the differences, advantages, disadvantages,
and other elements such as using the SWOT analysis. This could be a really
beneficial method to help the company to become innovative about their product.
Within the competition, discover own weakness and opportunities, continue to
improve. This situation has proved and become evident that competition brings
innovation. More than comparing and analyzing external factors, the internal
factor also very important to be analyzed. The company should also focus on
analyzing their own service or product and how to make it competitive, why is the
present product failure happen, and what is the characteristic of a successful product.
除此之外，公司创新的另一种方法是比较和分析。公司不仅要专注于自己的产品，还需要照顾竞争对手的其他产品。通过观察和研究市场上或竞争对手的其他产品，分析差异、优势、劣势和其他要素，例如使用 SWOT 分析。这可能是一种非常有益的方法，可以帮助公司对其产品进行创新。在竞争中，发现自己的弱点和机会，不断提高。这种情况已经证明并变得明显，竞争带来创新。除了比较和分析外部因素，内部因素也很重要。公司还应该专注于分析自己的服务或产品以及如何使其具有竞争力，为什么会出现目前的产品故障，以及成功产品的特征是什么。
Investment
投资
Next, while the company wants to be innovative, it cannot be separated
from the investment. Investment is also one of the common methods to become
innovative. In terms of investment, the company could invest money into advanced
technology, the training of the employee, expedition, and so on. All of these
should be able to help the company to master the new technology and information at
the earlier stage of development. For example, the new virtual reality
technology, workshop training, knowledge management, and so on.
其次，公司要创新，离不开投资。投资也是创新的常用方法之一。在投资方面，公司可以将资金投入到先进技术、员工培训、考察等方面。所有这些都应该能够帮助公司在发展的早期阶段掌握新技术和信息。例如，新的虚拟现实技术、车间培训、知识管理等。
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