Political forces
政治力量
The first macro-environmental forces of a company will always are the political forces. Every time a business has been set up in a country, the company won’t be able to be unrelated to the government and politics. For example, the tax such as income tax, export and import tax, the product limitations such as halal. Not only that, even some of the economic systems do not allow the business to make their own decisions and the government controls most of the resources.
企业的首要宏观环境力量永远是政治力量。每当一个企业在一个国家成立时，该公司就不能与政府和政治无关。例如所得税、进出口税等税收，清真等产品限制。不仅如此，甚至一些经济体系也不允许企业自己做决定，政府控制着大部分资源。
Demographic forces
人口力量
Another macro-environment force will be the demographic forces that are related to the people. For example, the age of the customer, the gender of the customer, the occupation of the customer, and so on. All of this is actually unable to be controlled by the company. However, the characteristics of the people will totally impact the sales strategies and almost everything in the company business.
另一种宏观环境力量将是与人民有关的人口力量。例如，客户的年龄、客户的性别、客户的职业等。而这一切，实际上是公司无法控制的。但是，人员的特点将完全影响销售策略以及公司业务中的几乎所有事情。
Economic force
经济力量
The third macro-environmental force is the economic force. The economic forces are related to the finances of the consumer such as buying power and income. A country that has a higher GDP which means a rich country, usually most of the people in there will also have higher buying power and it will actually influence the strategy of the business. For example, when the income of the people in this area is high, they prefer luxury products compared to inferior products.
第三个宏观环境力量是经济力量。经济力量与消费者的财务状况有关，例如购买力和收入。一个GDP较高的国家意味着一个富裕的国家，通常那里的大多数人也会有更高的购买力，这实际上会影响企业的战略。例如，当这个地区的人收入较高时，他们更喜欢奢侈品而不是劣质产品。
Social culture
社会文化
The fourth macro-environmental force will be the social culture. The social culture is related to the people, races, religion, and so on. The different social cultures will lead to a change and different preferences and buying behavior. For example, the Chinese people would like to buy red color products, especially at the new year festival.
第四个宏观环境力量是社会文化。社会文化与人、种族、宗教等有关。不同的社会文化会导致变化和不同的偏好和购买行为。例如，中国人喜欢购买红色产品，尤其是在过年。
Technological Force
技术力量
The fifth macro-environment force is technological. If people ask where to find opportunities, try to search in technology. Technological development always brings a big impact to the company, the changes in people's lives, and almost everything. For example, the people before don’t have a handphone, they can’t even think that nowadays people are able to communicate with each other in different places, and every person would like to buy a better smartphone which is the opportunity to set the business
第五大宏观环境力量是技术力量。如果人们问在哪里可以找到机会，请尝试在技术中搜索。技术的发展总是给公司带来很大的影响，人们生活的变化，几乎所有的事情。比如以前没有手机的人，想不到现在人可以在不同的地方互相交流，每个人都想买一个更好的智能手机，这是设置手机的机会。商业
https://spotthewrld.blogspot.com/2021/06/what-is-pearsons-uncertainty.html
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