Summarize：
- The bargaining power of the supplier.
- The bargaining power of the buyers
- competitive rivalry
- The threat of new entry
- The threat of substitute products
The bargaining power of the supplier.
供应商的议价能力
The porter five forces model is the model that is used to analyze the position and competition of the business in the market by analyzing a few factors that affect the business. Firstly, the bargaining power of the supplier. If the company has only one supplier, then usually the supplier will have high influence and power to affect the business. So to prevent this situation, the company will usually have few or more than one supplier to decrease the influence and power of the supplier on the business. This could give advantages to the business to control the cost.
波特五力模型是通过分析影响业务的几个因素来分析业务在市场中的地位和竞争的模型。首先，供应商的议价能力。如果公司只有一个供应商，那么通常供应商对业务的影响力和影响力会很大。因此，为了防止出现这种情况，公司通常会拥有几个或多个供应商，以减少供应商对业务的影响和权力。这可以为企业控制成本带来优势。
The bargaining power of the buyers
买家的议价能力
Secondly will be the bargaining power of the buyers. Buyer or customer is the main source to the company to sell their products which is really important. So that the size and amount of the customer will have a high influence on the company too. The buyer is also very sensitive to the element of price, quality, packaging, and so on. As the number of buyers is more, the bargaining power of the buyer could be lesser. In other words, while the buyer's amount is less, the bargaining power of the buyer is bigger.
其次是买家的议价能力。买方或客户是公司销售其产品的主要来源，这非常重要。这样客户的规模和数量也会对公司产生很大的影响。买家对价格、质量、包装等因素也非常敏感。随着购买者的数量越多，购买者的议价能力可能会越小。也就是说，买方金额越少，买方的议价能力越大。
Competitive rivalry
竞争激烈
The third will be the competitive rivalry. Competitive rivalry is to analyze the company has how many of the competitors, how strong is the competition. For example, if the product quality is better or worse than the competitor, is the product more cheaper or expensive than the competitor's product. It depends on the company product gap and differentiation with the competitor product.
三是竞争激烈。竞争竞争是分析公司有多少竞争对手，竞争有多激烈。例如，如果产品质量比竞争对手好或更差，那么该产品是否比竞争对手的产品更便宜或更贵。这取决于公司产品与竞争对手产品的差距和差异化。
The threat of new entry
新进产品的威胁
Fourth is the threat of new entry. The threat of new entries is an important element that could affect the competition. This is to analyze if it was easy to enter the market in the same field and how easy and fast the new competitor will appear. It depends on the time, cost, knowledge, and technology of entry. As the type of product is complex and unique, the barrier to entry will be higher than normal. For example, the barrier to entry in the computer component market is much higher than the barrier to entry in the food market. This was because technology protection is much harder than making new food to sell.
四是新进入的威胁。新条目的威胁是可能影响比赛的重要因素。这是为了分析进入同一领域的市场是否容易，以及新的竞争对手出现的难易程度和速度。这取决于进入的时间、成本、知识和技术。由于产品类型复杂且独特，进入门槛会高于正常水平。例如，计算机组件市场的准入壁垒远高于食品市场的准入壁垒。这是因为技术保护比制造新食品销售要困难得多。
The threat of substitute products
替代产品的威胁
Fifth is the threat of substitute products. This was to measure how competitive the product was and also to know how saturated the market was. Substitute products will decrease the company's market share because it will give more choices to the consumer to choose based on their preference on quality, price, function, and so on. From this analysis, it could help the company to find out the strong and weak points of their product that need to be improved and maintained.
五是替代产品的威胁。这是为了衡量产品的竞争力，以及了解市场的饱和程度。替代产品会降低公司的市场份额，因为它会给消费者更多的选择，根据他们对质量、价格、功能等的偏好进行选择。通过这种分析，它可以帮助公司找出其产品需要改进和维护的优缺点。
https://spotthewrld.blogspot.com/2021/06/what-is-pearsons-uncertainty.html
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