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How "valley of daeth"a challenge to the company?




The valley of death was a common phenomenon that always appears while companies are trying to create new products or services. The valley of death is actually the gap that appears between research and development. Some of the company was able to research a new technology but however, they are not able to use it effectively in the product creation.

死亡谷是一种普遍现象,在公司试图创造新产品或服务时总是出现。死亡之谷其实就是研发之间出现的鸿沟。一些公司能够研究一项新技术,但他们无法在产品创造中有效地使用它。


A good project leader may be good at finding and aware of opportunities in the market, but it could probably be just a concept. However, the creation of the new product is always not that simple but fulfilled with a lot of other processes such as market research, improvement, and so on. Thus, the research and development of the product were not part of the project leader. In other words, the project leader was not familiar with the part of the research and development of the product. This gap is one of the reasons why that the valley of death will cause a problem to the project leaders.

优秀的项目负责人可能善于发现和意识到市场中的机会,但可能只是概念上的。然而,新产品的创造从来都不是那么简单,而是需要经过市场调研、改进等许多其他过程来完成。因此,产品的研发不是项目负责人的职责。换句话说,项目负责人不熟悉产品的研发部分。这个差距是死亡谷会给项目负责人带来问题的原因之一。

 

Moreover, while the new technology has been found and create, but the related skill and methods to use were not yet mature. It means that the new technology would not be fully useable. This situation will cause a lot of waste on the investment of the new technology because it could not transfer to the real product effectively, and this brings the product to the valley of death. It means that to overcome the valley of death, the project leader must first prepare to learn and develop the skills needed related to new technology.

而且,虽然新技术已经被发现和创造,但相关的技能和使用方法还不成熟。这意味着新技术将无法完全使用。这种情况会对新技术的投资造成很大的浪费,因为它不能有效地转移到真正的产品上,从而将产品推向死亡之谷。这意味着要克服死亡之谷,项目负责人必须首先准备学习和发展与新技术相关的技能。


Other than that, the new development and creation of the new product could not succeed without the supply of the resource such as the material, machinery, labor, and so on. Resources are the most important element to transform the idea into a real product, without it, the idea is just idea and concept. Some of the companies had ideas and technology, but however, they are lack of the resources that it would become like a farmer have techniques but without tools and seeds. This will also bring product innovation into the valley of death.

除此之外,如果没有材料、机械、劳动力等资源的供应,新产品的新开发和创造就不可能成功。资源是将创意转化为真正产品的最重要元素,没有它,创意就只是创意和概念。一些公司有想法和技术,但他们缺乏资源,就像农民有技术但没有工具和种子一样。这也将把产品创新带入死亡之谷。

 

In conclusion, to bring up a successful innovation and creation of the product, the resources and technical support are dispensable. To overcome and avoid the valley of death, the company need to integrate the power and cooperation of all parties so that the product development could be successful.

综上所述,要想成功创新产品,离不开资源和技术支持。为了克服和避免死亡谷,公司需要整合各方的力量和合作,使产品开发取得成功。




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