The first stage will be the strategy formulation. It was to identify the opportunities, threats, strengths,s, and weaknesses of the organization to understand the organization's situation as the fundamental to further generate and form the best arrangement of the resources and strategies to achieve the target. For example, guerilla marketing strategies are suitable for a company that wants to reduce marketing costs or has a low marketing budget. In this stage, it would relate to business opportunities identified, risk and return measurement, allocation of resources, etc.
第一阶段将是战略制定。它是识别组织的机会、威胁、优势和劣势，以了解组织的情况，作为进一步产生和形成实现目标的资源和战略的最佳安排的基础。例如，游击营销策略适用于希望降低营销成本或营销预算较低的公司。在这个阶段，它与识别的商业机会、风险和回报的衡量、资源的分配等有关。
The second stage will be the strategy implementation. In these stages, the plan and concept will be brought into real situations. the organization will perform all the arranged business activities according to the strategic plan. However, sometimes the plan can’t perfectly keep up with the situation changing, so the strategy implementation may face many unexpected obstacles. Usually, it could also be divided into business-level strategies or operational strategies. Also, strategy implementation would be the hardest of these 3 stages. In these stages, strategy and information communication would be the critical element.
第二阶段是战略实施。在这些阶段，计划和概念将被带入实际情况。组织将根据战略计划执行所有安排的业务活动。然而，有时计划并不能完美地跟上形势的变化，因此战略实施可能会面临许多意想不到的障碍。通常，它也可以分为业务级策略或运营策略。此外，战略实施将是这三个阶段中最难的。在这些阶段，战略和信息交流将是关键要素。
The third stage will be the strategy evaluation. After the implementation of the strategy, the evaluation would be needed to reflect the performance and effectiveness of the strategic plan implementation through the continually gathering and observing of the data and information. The result of the evaluation of the strategy would be useful for the further decision on the strategic plan such as the adaptation of the strategy or elimination of the strategic plan. It could be done through the survey, consumer reviews, sales, etc.
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