Communicate the benchmarks and objectives
传达基准和目标
The first importance of the business plan should be to communicate the benchmarks and objectives to others. Usually, a big company will have hundreds seven thousand of employees working together. In this situation, communication becomes complex and hard. So that the business plan is able to become a tool of communication to ensure the instruction can be transferred accurately and correctly because everyone reads the same business plan but does not listen to different perspectives.
商业计划的首要任务应该是将基准和目标传达给其他人。 通常，一家大公司会有数十万七千名员工一起工作。 在这种情况下，沟通变得复杂而艰难。 使商业计划书能够成为一种沟通工具，确保指令能够准确无误地传递，因为每个人都阅读相同的商业计划书，但不会听取不同的观点。
Identify the critical
确定关键
The second importance of the business plan will be to identify the critical. A business plan is always connected with many of the different departments and elements which is actually complex. So that the business plan should be able to provide an overall view of the plan to help the decision-maker to find out the problem easier. Having or not a business plan is different just like you watch the landscape on the floor or on the tower, only can see in front or can see more than that.
商业计划的第二个重要性将是确定关键。商业计划总是与许多实际上很复杂的不同部门和元素相关联。这样商业计划书应该能够提供计划的整体视图，以帮助决策者更容易地发现问题。有与没有商业计划是不同的，就像你在地板上或塔上看风景一样，只能看到前面或可以看到更多。
Provide guidelines
提供指引
Another importance of the business plan is to provide guidelines for the decision-maker. Inside a business plan will have a lot of information such as the demand and supply which should be able to help decision-makers to decide how much should be produced and the price to be set for the product. It will be totally more effective and accurate to make decisions compared with making decisions whatever they want.
商业计划的另一个重要性是为决策者提供指导。商业计划中会有很多信息，例如需求和供应，这些信息应该能够帮助决策者决定应该生产多少以及为产品设定的价格。与随心所欲地做出决定相比，做出决定将更加有效和准确。
Ensure financial sustainability
确保财务可持续性
Fourth, the business plan is important to ensure financial sustainability. The business plan can show up the relationship between the financial and every activity. This shall be able to decrease the big fluctuations in the financial and avoid some unnecessary loss to the company financially.
第四，商业计划对于确保财务可持续性很重要。商业计划书可以显示财务与每项活动之间的关系。这样可以减少财务上的较大波动，避免给公司造成一些不必要的财务损失。
Comprehensive understanding of the whole plan
全面了解整个计划
Fifth, the business plan is important to increase and improve the understanding of the plan to every concerned person. As already mentioned, the business plan allows people to have an overall view of the plan which means that people could understand the plan from different perspectives but not only their own perspective. For example, the financial department is also able to understand the marketing department's strategy so that it is easier to allocate financial resources. Lastly, the business plan is actually also to improve the cooperation between employees and make them work more efficiently and effectively.
第五，商业计划对于增加和提高每个相关人员对计划的理解很重要。如前所述，商业计划让人们对计划有一个整体的看法，这意味着人们可以从不同的角度理解计划，而不仅仅是他们自己的观点。例如，财务部门也可以了解营销部门的策略，从而更容易分配财务资源。最后，商业计划实际上也是为了改善员工之间的合作，让他们更高效、更有效地工作。
0 comments: