看向世界SpotWorld: 国际商务重点笔记International Business Note

其他章节：

Term	Definition
Globalization	The phenomenon that relationships between countries become closer and global standardization 国与国关系趋近与全球标准化的现象
Impact of globalization	The magnitude of universal standards worldwide 全球通用标准的规模 Increasing of international trading 增加国际贸易 Reduction of cultural diversity and conflict 减少文化多样性和冲突 Blurring and blending of cultural boundaries 文化界限的模糊与融合 International market competition pressure 国际市场竞争压力 ————Highly competitive multinational company may suppress the development of small businesses (Market monopoly/increased possibility of price manipulation) 竞争激烈的跨国公司可能会抑制小型企业的发展（市场垄断/物价操控的可能性提高）
Factors affect growth of the international business	Increase and changes of technology (e.g., telecommunication) 技术的增加和变化（例如，电信） Development of international support (e.g., cross country supplier) 国际支持的发展（例如，跨国供应商）Competitive global market 竞争激烈的全球市场 Complex political situation in different location 异地政治局势复杂 Diversification of global consumer 全球消费多元化
strategies of international business (EPRG model)	Ethnocentrism民族中心主义 More focus on local business than international business. Usually, centralized command in local country and do not adapt product based on other counties demand. 比国际业务更关注本地业务。通常，在当地集中指挥，不根据其他国家的需求调整产品。 Polycentrism多中心主义 Allowing the subsidiaries outside origin country has its own authorization for decision making. Decentralize, every company has its own management based on different country situation. Enhance equity and equal important to different countries domestic market. 允许在原产国以外的子公司有自己的决策授权。分散，每个公司都有自己的管理根据不同的国家情况。增强公平性，对不同国家的国内市场同等重要。 Region centrism地区中心主义 Focus on develop comprehensive regional market plan to enhance the standardization and localization of the market. Usually with the market that having similarities in term of cultural, political, and economic. 重点制定综合区域市场规划，提升市场标准化和本土化水平。通常与在文化、政治和经济方面具有相似性的市场。 Geo centrism全球中心主义 Complete focus on whole global market and develop plan, advertising and so on other marketing activity in term of worldwide scale. Focus on worldwide consumer that having similar characteristic. 完全专注于整个全球市场，并在全球范围内制定计划、广告等其他营销活动。专注于具有相似特征的全球消费者。