First and foremost, brand equity is a marketing term
that refers to the brand’s worth. Importantly, the value supplied by the
consumer’s impression of the brand and their previous interactions with it.
Moreover, positive brand equity is when people think positively or favorably of
a brand. However, if a consumer is dissatisfied with a brand's delivery of a
product, the quality of the products or the pricing, the brand’s equity is
negatively affected.
首先，品牌资产是一个营销术语，指的是品牌的价值。重要的是，消费者对品牌的印象以及他们之前与品牌的互动所提供的价值。此外，积极的品牌资产是指人们对品牌持积极或正面看法。但是，如果消费者对品牌交付的产品、产品质量或定价不满意，则品牌资产将受到负面影响。
If the brand equity is positive, there are some
reasons that sales will increase. For example, if the brand equity is positive,
the Coca-Cola company can raise their prices on those who have positive equity,
the stock price of the company will rise, the business will generate more money
or revenue, and so on.
如果品牌资产为正，则有一些原因会导致销售额增加。例如，如果品牌资产为正，可口可乐公司可以对拥有正资产的人提高价格，公司的股价就会上涨，业务将产生更多的资金或收入，等等。
In addition, the customer’s experience helps to build
brand equity. The customer is aware of the brand’s tactics as a result of
seeing the brand’s marketing or advertising. Absolutely, because the customers
only recognized the store with which they are already familiar, so the
organization should follow the store and shops. They are anxious to become a new
customer, but they want to test the product first to ensure that it is exactly
what they are looking for. When a customer has a positive experience with a
brand, they will only use that brand in the future. Customers advise others
after gaining a lot of experience. This demonstrates the brand's long-term
commitment to its customers. For example, the customers have a positive
experience with Coca-Cola products and will continue to drink it because of the
awareness of the brand and will not change the mindset to try the other brands.
此外，客户的体验有助于建立品牌资产。客户通过看到品牌的营销或广告来了解品牌的策略。绝对的，因为顾客只认得他们已经熟悉的商店，所以组织应该跟随商店和商店。他们急于成为新客户，但他们想先测试产品，以确保它正是他们所寻找的。当客户对某个品牌有积极的体验时，他们将来只会使用该品牌。客户在获得很多经验后向其他人提供建议。这表明该品牌对其客户的长期承诺。例如，顾客对可口可乐产品有积极的体验，并会因为品牌知名度而继续饮用，不会改变尝试其他品牌的心态。
In terms of brand management, brand equity is
important. Building a great and strong brand identity is broken down into three
steps. First, enter the market with an innovative and eminent product. For
instance, Coca-Cola has launched a new product such as Coca-Cola Zero Sugar
that can enhance a brand’s image.
在品牌管理方面，品牌资产很重要。建立一个伟大而强大的品牌形象分为三个步骤。首先，以创新和卓越的产品进入市场。例如，可口可乐推出了可提升品牌形象的新产品，例如可口可乐零糖。
Second, go through the details with the customer.
Although the product is changed, the quality and loyalty should remain the same
as they did from the start. For example, Coca-Cola has introduced many new
flavors with different recipes, but the taste always remains and always keeps
the good quality of the products. Third, there is support in terms of the
customer-brand connection.
其次，与客户一起讨论细节。尽管产品发生了变化，但质量和忠诚度应该保持不变。例如，可口可乐推出了许多不同配方的新口味，但味道始终如一，始终保持产品的优良品质。第三，在客户-品牌连接方面有支持。
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