Where would you place the demand faced by Nordstrom on the implied demand uncertainty spectrum? Why?
Answer:
Nordstrom
Inc was a luxury department store chain located in America. Due to the good,
developed economy and cause common high purchasing power for their people in
America. In this case, Nordstrom was actually conducting the market targeting
strategy which targets most high-end products and luxury products to be sold
with high prices, high profitability. However, Nordstrom has sold most of the
fashion items and products which are highly and easily effect by uncontrollable
external factors such as personal preference and its product variety.
Nordstrom Inc 是一家位于美国的奢侈品百货连锁店。由于良好、发达的经济和美国人民共同的高购买力。在这种情况下，诺德斯特龙实际上是在进行市场定位策略，瞄准大多数高端产品和奢侈品，以高价格、高盈利能力销售。然而，Nordstrom 销售的大部分时尚单品和产品容易受个人喜好和产品种类等不可控的外部因素影响。
This
would probably cause higher demand forecast error on their fashion product
stock rates which may lead to the implied demand uncertainty and cause the loss
on business. Nonetheless, fashion product is usually having their own trends
and sales season which mean there is sometimes some kind of “expire date” on
the fashion product. In this situation, while the stock left after seasons that
caused by the uncertainty demand would be sales with promotion and discount at
the Nordstrom rack outlet stores to clear their stock for preparing of the next
season trends stocking.
这可能会导致他们的时尚产品库存率出现更高的需求预测误差，从而可能导致隐含的需求不确定性并导致业务损失。尽管如此，时尚产品通常都有自己的趋势和销售季节，这意味着时尚产品有时会有某种“过期日期”。在这种情况下，由于需求的不确定性导致的季节后剩余的库存将在Nordstrom货架直销店进行促销和折扣销售，以清理库存以准备下一季的趋势库存。
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