The first competitive priorities are the costs. Cost always has higher priorities compared with other competitive advantages. Cost may include the production cost, procurement cost, transportation cost, and so on. This will totally influence the sales price of the product. while the company can highly decrease the cost of the product, it may be helpful to increase the company's revenues. For example, the company's production cost has decreased from RM 2 to RM 1 per product, but it sells RM5 per product which means that the profit increases from RM3 to RM4.
首先竞争的重点是成本。与其他竞争优势相比，成本始终具有更高的优先级。成本可能包括生产成本、采购成本、运输成本等。这将完全影响产品的销售价格。虽然公司可以大大降低产品成本，但可能有助于增加公司的收入。例如，公司的生产成本从每件产品 RM 2 降低到 RM 1，但每件产品销售 RM5，这意味着利润从 RM3 增加到 RM4。
The second competitive priority will be the capacity. Capacity is about how much production can be handled by the business in a certain time. This will influence the opportunity of the business too. For example, in the period of covid-19, there will be much demand for the mask, however, there is not enough capacity to handle the demand for the product. This was actually some kind of loss to the business.
第二个竞争重点将是产能。产能是指企业在一定时间内可以处理多少生产。这也会影响企业的机会。例如，在covid-19期间，对口罩的需求会很大，但是，没有足够的能力来处理对产品的需求。这实际上是对业务的某种损失。
The third competitive priority can be a lead time. Lead time refers to the time that started the process to the end of the order. The shorter lead time usually gives more happiness and satisfaction to the customer. Reversely, a longer lead time will decrease customer satisfaction. For example, the customer wants to order online a product, but one of the sending times is in 3 days, another will be 2 weeks, so the customer will be more likely to choose that product within 3 days.
第三个竞争优先级可以是交货时间。提前期是指从流程开始到订单结束的时间。较短的交货时间通常会给客户带来更多的快乐和满足感。相反，较长的交货时间会降低客户满意度。例如，客户想在线订购一个产品，但其中一个发送时间是 3 天，另一个是 2 周，因此客户更有可能在 3 天内选择该产品。
The fourth will be the quality of the product or service. Quality is always an order winner and qualifies for the product. The higher quality product will be preferred by the customer. However, usually, the higher quality will have a higher price and cost. However, it will always have some defects, that is also why the company will give a warranty to most of the products, especially luxury products. The quality of the product is also related to the complexity of the flow of the supply chain.
第四是产品或服务的质量。质量始终是订单赢家，符合产品要求。更高质量的产品将受到客户的青睐。但是，通常质量越高，价格和成本就越高。但是，它总会有一些缺陷，这也是为什么公司会对大多数产品，尤其是奢侈品提供保修。产品的质量还与供应链流程的复杂程度有关。
The fifth will be the flexibility of the product. Usually, they are different people with different preferences. It means that the company's design of the product could not fulfill some other people's too. In this situation, if the company can be flexible to adapt the product to satisfy customers, they will have a bigger advantage to grab the market share and sales opportunity. For example, a company is flexible enough to produce the mask with a better air circulation system to reduce the stuffiness of the user.
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