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Case 2: Strange Brew: Coffee Culture Around the World Question1 with chinese translation

Based on the reporting in the case and your own experience, how does “coffee culture” vary around the world?


Coffee serves a variety of purposes in people's lives, from utilitarian to ceremonial, and it is a great facilitator of social gatherings across the world. Coffee is extremely important to the economics of many countries. I'll focus on how it's prepared in this essay: roasted, brewed, served, and enjoyed. I created this map of coffee culture throughout the world to see how different cultures regard it. In some of our lives, coffee has nearly taken on the role of self-expression. 

咖啡在人们的生活中有多种用途,从实用到礼仪,它是世界各地社交聚会的重要推动者。咖啡对许多国家的经济极为重要。在这篇文章中,我将重点介绍它是如何准备的:烘烤、酿造、上菜和享用。我制作了这张世界各地的咖啡文化地图,以了解不同文化对它的看法。在我们的某些生活中,咖啡几乎扮演了自我表达的角色。



Queuing up at the coffee shop but also hearing what people order might give you a sense of how diverse people's coffee tastes are. Hundreds of people drink coffee every day in woodland clearings, villages, towns, and cities. Drinking this delicious beverage, which is made from the seeds of the same tree genus as Coffee, is an important part of many people's life. Espresso was created in Italy for the first time. It creates a distinctive flavor by combining finely crushed grinds with extremely hot water under high pressure.


在咖啡店排队,但也听听人们点了什么,这可能会让您了解人们的咖啡口味有多么多样化。每天有数百人在林地空地、村庄、城镇和城市喝咖啡。喝这种与咖啡同属树种的种子制成的美味饮料,是许多人生活的重要组成部分。 Espresso 首次在意大利诞生。它通过在高压下将细碎的研磨物与极热水相结合,创造出独特的风味。


Other Question

Q1

Based on the reporting in the case and your own experience, how does “coffee culture” vary around the world?

Q2

Do you think Starbucks will succeed in Italy?

Q3

Why do entrepreneurs in many parts of the world open coffee shops?

Q4

What accounts for the popularity of coffee pods and capsules marketed by Nestle, Keurig, and other companies?

Q5

If you are a coffee drinker, are you participating in coffee’s “third wave”? Why or why not?

 

 

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