Seven-Eleven does not allow direct store delivery in Japan, with all products flowing through its distribution center. What benefit does Seven-Eleven derive from this policy? When is direct store delivery more appropriate?
Why not direct store delivery?
为什么不使用门店发货？
Seven-eleven is really focused on ensuring the quality and freshness of the product that is sold In the shop. Even Seven-eleven are also selling much variety of type of product which makes the quality maintain become harder. However, in this case, seven-eleven was required to conduct an appropriate and more complex distribution approach to ensure the quality of the product. In fact, seven-eleven was implementing the temperature-controlled combined distribution to ensure the different types of products especially edible products in good condition before reaching the consumer. For example, 7-11 categorize the different types of products into a few groups such as chilled, room temperature, etc. 7-11 will be based on the categorization to send the product with different temperatures. Due to this reason, seven-eleven are not allowed to conduct direct store delivery in Japan.
7-11 真正专注于确保店内销售的产品的质量和新鲜度。 就连7-11也卖的产品种类繁多，让质量维持变得更加困难。 但是，在这种情况下，7-11需要进行适当的、更复杂的分销方式，以确保产品的质量。 事实上，7-11正在实施温控联合配送，以确保不同类型的产品特别是可食用的产品在到达消费者手中之前保持良好状态。 例如，7-11 将不同类型的产品分为冷藏、常温等几组。7-11 将根据分类发送不同温度的产品。 由于这个原因，7-11不允许在日本进行直营店送货。
The benefit of direct store delivery?
门店直送的好处？
Even seven-eleven is choosing to use a temperature-controlled combined distribution approach, but direct store delivery also has its own benefit. The most significant difference will be in terms of cost and time-consuming. Direct store delivery is the method of direct delivery to stores that bypass the middle distribution. In this situation, the company could replenish the stock faster, also efficient in terms of cost. This is because it simplifies the supply chain which enables the company to shorten the delivery time and even reduce the labor, warehouse cost. Besides that, the direct store delivery is also able to increase the product availability while consumers want to purchase because it could restock the stock as fast as it can. This shall be able to maximize the profitability of the seven-eleven and decrease potential loss.
即便是7-11也在选择采用温控联合配送方式，但门店直送也有其自身的优势。 最显着的区别在于成本和耗时。 门店直送是绕过中间配送直接配送到门店的方式。 在这种情况下，公司可以更快地补充库存，在成本方面也很有效。 这是因为它简化了供应链，使公司能够缩短交货时间，甚至降低人工、仓库成本。 除此之外，直接商店交付还能够在消费者想要购买的同时增加产品的可用性，因为它可以尽快补货。 这将能够最大限度地提高 7-11 的盈利能力并减少潜在的损失。
When to use direct store delivery?
什么时候使用门店直送？
Based on the characteristic of direct store delivery, it actually has its own roles to use too. Since the direct store delivery does not go through distribution centers, it decreases the time-consuming. It would probably be an emergency method when the shop is facing the issue of being out of stock. It also means that the short delivery time is most fit with the product and goods that are having less shelf life, especially the edible products such as the egg. By doing this, it could probably decrease the cargo damage and turnover rate due to doesn’t need to be stored in the warehouse. Since the cost of direct store delivery each time could be higher than common, it also more suitable for the full truckload order while the shop needed a large number of products. In conclusion, direct store delivery is more suitable to those high consume but the low shelf-life product, which needs to restock frequently but not able to stock too long.
基于门店直送的特点，它其实也有自己的作用。 由于门店直送不经过配送中心，减少了耗时。 当商店面临缺货问题时，这可能是一种应急方法。 这也意味着较短的交货时间最适合保质期较短的产品和商品，尤其是鸡蛋等可食用产品。 通过这样做，它可能会减少由于不需要存储在仓库中的货物损坏和周转率。 由于每次直接门店配送的成本可能高于普通配送，因此也更适合门店需要大量产品的整车订单。 综上所述，门店直送更适合那些高消费但保质期短的产品，需要经常补货但又不能储存太久的产品。
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