Case study Answer - Seven-Eleven Japan question 3 (华语解释翻译）

What has Seven-Eleven done in its choice of facility location, inventory management, transportation, and information infrastructure to develop capabilities that support its supply chain strategy in Japan?

Seven eleven are conducting the market dominance strategy which believes that the rapid replenishment is the most suitable strategy for their company operation model even what is their competitor reaction. However, rapid replenishment is actually requiring close collaboration between each department and third-party partner. In this case, time consumption is the most important issue in the supply chain.

七十一正在实施市场支配战略，认为快速补货是最适合他们公司运营模式的策略，即使他们的竞争对手反应如何。然而，快速补货实际上需要各部门与第三方合作伙伴的密切配合。在这种情况下，时间消耗是供应链中最重要的问题。

Facility location:
设施位置：

All of the considerations and choices of the supply chain such as the facility location, transportation, and so on would be first considered the smoothness and convenient factors. In terms of facility location, seven-eleven would concern about the convenience of the consumer to access their shop. Seven-eleven is trying to expand to the nearest location to their consumer which is in a high-density area, and multi-store construction in the target market, to quickly pregnancy into the target market. This would significantly reduce the time required to enter the market

供应链的所有考虑和选择，如设施位置、运输等，都会首先考虑顺畅和便利的因素。在设施位置方面，7-11 会关注消费者进出店铺的便利性。 7-11力图扩张到离消费者最近的高密度区域，在目标市场多店建设，快速进入目标市场。这将大大减少进入市场所需的时间

Other than that, 7-11 are also think about the element around the facility especially the road traffic, parking slot, entrance size, and so on elements that use to fit with the potential flow of consumers to ensure the consumer gets a smooth and good consumer experience. In fact, 7-11 always try to build a group of shops (about 50-60) In certain geographic areas and supported by one main distribution center to enhance an efficient and effective distribution network.

除此之外，7-11也在考虑设施周边的元素，尤其是道路交通、停车位、入口大小等元素，用来配合消费者的潜在流量，确保消费者获得顺畅和良好的体验。消费者体验。事实上，7-11一直试图在一定的地理区域内建立一批店铺（约50-60家），并以一个主要配送中心为支撑，以增强高效、有效的配送网络。

Inventory management:
库存管理：

Seven-eleven is using rapid replenishment for inventory management. This is because seven-eleven is trying to ensure the quality, freshness, and variety of the inventory for their consumer. In this case, long-term storage is an unwise choice. Even so, to attract the consumer, seven-eleven are trying to supply a variety of products in the shop.  Due to this reason, most of Seven-Eleven’s products are food and beverage which have less shelf life and require proper storage methods.

7-11 正在使用快速补货进行库存管理。这是因为 7-11 正努力为消费者确保库存的质量、新鲜度和多样性。在这种情况下，长期存放是一个不明智的选择。即便如此，为了吸引消费者，7-11 也在尝试在店内供应各种产品。由于这个原因，7-11 的大部分产品是食品和饮料，保质期较短，需要适当的储存方法。

Transportation:

运输：

The common approach used for replenishment for 7-11 is the truck. Seven eleven has its own perfect suit distribution network, especially for edible products. For example, the temperature-controlled combined distribution. Seven-eleven has categorized into four types which is the chilled, hot, frozen, room temperature. Different type of food is delivered with different specific temperature requirements such as ice cream and frozen food with the temperature of -20 °. From the flexible distribution that is used by seven-eleven can find that the 7-11 are really focused and care about the quality of the product that sells to their consumer.

 7-11 常用的补货方式是卡车。七十一拥有自己完善的西服分销网络，尤其是食用产品。例如，温控组合分布。七十一分为冷藏、热饮、冷冻、常温四种。不同种类的食品配送有不同的特定温度要求，如冰淇淋和-20°温度的冷冻食品。从 7-11 使用的灵活分销中可以发现，7-11 真的很专注，很关心销售给消费者的产品的质量。

Information infrastructure:
信息基础设施：

Seven-eleven are having tons of goods and products need to distribute every day, the information contain in the distribution was huge even more the 7-11 are using repaid replenishment strategy that highly depend on the accuracy of the information. In this case, seven-eleven are needed a good information system to handle all those raw data and process it to the useful information.  In fact, Seven-eleven has implemented a total information system in every outlet, subsidiaries which able to link to the headquarter.

 7-11每天都有成吨的货物和产品需要配送，配送中包含的信息量巨大，7-11则采用高度依赖信息准确性的返还补货策略。在这种情况下，7-11 需要一个良好的信息系统来处理所有这些原始数据并将其处理为有用的信息。事实上，7-11已经在每个网点、子公司都实现了一个全面的信息系统，可以与总部相连。

Moreover, seven-eleven introduce its hardware system since the year of 1994 includes the graphic order terminal, scanner terminal, store computers, and especially the point of sales register. This approach has highly increased the efficiency in terms of information processing which decreases the cost and workload of human resources. It helps the seven-eleven to better match the supply with the demand and ensure the consumer can buy what they want without some situation like being out of stock. The total information system is really good for predicting and arranging the distribution. It does collect the consumption, based on the type of product, amount, date, time, ages group, gender, and other information, process it into accurate prediction to place the order. 

此外，7-11从1994年开始引入其硬件系统，包括图形订购终端、扫描仪终端、商店计算机，尤其是销售点收银机。这种方法大大提高了信息处理的效率，降低了人力资源的成本和工作量。它可以帮助 7-11 更好地匹配供需，确保消费者可以买到他们想要的东西，而不会出现缺货等情况。整个信息系统非常适合预测和安排分布。它确实收集消费，根据产品类型、数量、日期、时间、年龄组、性别等信息，将其处理成准确的预测来下订单。

For other questions Answer:

No.	Question
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2	Seven-Eleven's supply chain strategy in Japan can be described as attempting to micro-match supply and demand using rapid replenishment. What are some risks associated with this choice?
3	What has Seven-Eleven done in its choice of facility location, inventory management, transportation, and information infrastructure to develop capabilities that support its supply chain strategy in Japan?
4	Seven-Eleven does not allow direct store delivery in Japan, with all products flowing through its distribution center. What benefit does Seven-Eleven derive from this policy? When is direct store delivery more appropriate?
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